Love them or hate them, but you cannot ignore the fact that the Kardashian sisters sell thousands of products in a day. How do they do it? Well, because they are practically everywhere you turn to. The possibility to become omnipresent in the Social Media driven world today has pushed the limits of what an individual can attain. Take Kim Kardashian for example, with over 151 million followers and Kylie Jenner with 150 million, their respective brands have millions of customers, most of whom are loyal fans.
Kim Kardashian and Kylie Jenner heavily maket through Social Media
One major takeaway from the marketing strategies of the K sisters is the maximum use of Social Media to promote the brand. As the public testimony goes, it is 100 percent effective. Jay Baer, author, and advisor, writes “Social Media creates kinship between companies and customers, and kinship equals purchase intent.”
That is why your marketing strategies of the new decade should heavily include Social Media if you want to keep your head above waters in this competitive era. You have tools for it: Instagram, Facebook, Twitter, YouTube, Snapchat, and even Tik Tok.
In order to keep up, you simply have to know, what worked two years ago, or even a year ago, does not work anymore. Internet users in 2019 measured 4.388 billion worldwide, which means a 9% increase compared to last year. In fact, 9% has been steady for several years, so the new decade will witness internet users on a mass scale.
With an average of 500 million tweets sent every day and 400 million viewers on Instagram Stories, the power to influence on these platforms will hit the bullseye if you do it right. You need to do it right because Social Media is a noisy space.
Setting your target first and creating the campaign second is the key that will set you apart from rest of brands that are still trying to figure out their target. Understanding different Social Media platforms will definitely help you understand your target audience better. Millennials are mostly present on Instagram, 37% of the Twitter users are between the ages of 18 and 25 while 25% of the users are 30 to 49 years old. However, much older crowd is on Facebook, which is the biggest Social Media platform till date with over 2.23 billion people logging in every month.
If these statistics aren’t enough of a persuasion on why your marketing plan for 2020 should all be about Social Media then here are more reasons:
Videos will be the primary content
Billions of audiences will rely on videos as their primary content. Who doesn’t love a good video? YouTube is the second largest search engine for a reason. Videos are a feasible way to feed and consume content on Social Media. All you need to do is capture your viewer’s and potential customer’s attention in the first 3 seconds, then you’re in the game if you keep your videos, churning and capturing. A study by Cisco stated that by 2020, 75% of the mobile traffic will be video. You can already see that happening since Facebook and Instagram are pushing video content over anything else.
Direct ROI
It is predicted that in 2020, Social Media will implement additional features. As of now, you can already see how Facebook and Instagram has directly become an online store where people make direct purchase. Next year, the platform can do more. This could include paying with cryptocurrency since Social Media could emerge as a single platform for everything we do.
More people will join Social Media next year
More than 50% of people find news on Social Media, after which they direct themselves to news websites. Basically, the platform provides an opportunity to be found and everything else spread like wildfire. If you post a content on your feed and if it interests your customers then traffic is organically increased. Visitors will visit your website, thanks to your one Social Media post.
Boost your site’s SEO
Having a Social Media presence helps search engine crawlers know that your brand is consistently earning traffic through various mediums. If your content is already an ace game, then having your content drive traffic will help climb your pages much faster.
Your competition is already on Social Media
It’s 2020 and what had to achieved has already been done and dusted. The new decade is about a new vision, and highly likely your competitors have already thought of a plan to establish an authority on Social Media. About 91% of the retail brands have at least two Social Media accounts. However, just having it for the sake of it, is not enough. You need to be on it, post regularly, engage with followers and drive traffic through it.
Social Media game is strong on 2020. How ready are you to keep up?